How do I choose a lipstick? - Clarins

Picking a lipstick that’s just right for you is a serious business. With so many shades to choose from, you might be unsure of how to make a selection or keep reverting to the same shade, year after year. But don't give up! Follow Clarins’ tips to find the shades of lip color and the finishes that are perfect for you.

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1. Condition lips for best results

Before talking shades, finishes, and how to put on lipstick, the prettiness of your pout and the eventual quality of your finish will depend on the condition your lips are in. Lips need to be treated with their very own skincare products before moving on to achieve your favorite lipstick makeup looks.

After your bath or shower, wrap a corner of your cotton face cloth around a finger, dampened with warm water and gently exfoliate your lips in a circular motion. This gets rid of any crusting or dry skin and perfectly prepares lips for a moisture boost. Now apply your lip balm. Clarins Hydra-Essentiel Moisture Replenishing Lip Balm is a super-quenching lip balm – with soothing Blue Lotus Essential Wax – that gets lips looking soft, smooth, and into a kissable condition in no time at all. The luxurious melting formula moisturizes, nourishes, and helps to protect lips all day long and in any environment. Clarins Comfort Scrub Nourishing Oil Scrub can also be used to gently exfoliate, soften, and smooth the appearance of your lips.

Now you’re ready for your perfect shade!

2. How to find your perfect lip color

Want to know the best makeup tips for rocking your lip makeup looks? Invest in the best lipsticks that not only color your pout but also help to hydrate this delicate area.

Learn how to find the shade that’s just right for you. Start by asking yourself, what is my skin tone? Determine your skin tone and you’ll be able to find your ideal skin tone color. Here’s how to do it.

Most women either have a cool or warm skin tone while a neutral skin tone is not as common. Those with cool skin tones usually have fair skin with a pink or bluish hue, and their skin tends to burn before it tans. You look your best in silver jewelry. Lipstick colors for cool skin tones have blue or purple-shaded undertones. Choose cooler shades of pink and mauve lipstick. Steer clear of lip color with orangey shades, nude lipstick or shades that are too light, they’ll make you look paler.

You have a warm skin tone if you have a yellow or golden hue to your skin. You might have been told that you have an olive skin tone or caramel skin tone. You look gorgeous in gold jewelry and tan easily. Colors for warm skin tones include dark red lipstick or orangey lipsticks.

You have a neutral skin tone if you look good in both silver and gold jewelry, and your skin color doesn’t seem to clash with any color in particular. This means you have a wider choice of lipstick palette, even trickier shades of mauve lipstick.

3. Choose the right look and texture

The finish you choose for your lip color will depend on the rest of your makeup look. If you’re wearing natural makeup, you’ll want to opt for a nude matte lipstick or leave off the lipstick completely and choose a gently-shaded lip gloss or a touch of clear lip gloss. Try Clarins Natural Lip Perfector – a nourishing lip gloss that delivers a tint of shimmering color, 3D shine with Shea Butter, and enriched in Vitamin F. The sensorial melting texture of Natural Lip Perfector glides on with the help of an easy-to-use cushion applicator that provides the perfect amount of color and soothes the senses with a delicate vanilla scent.

To complement a more dramatic makeup palette, you’ll want to wear a high gloss liquid lipstick or a deeper matte version of your best skin tone color. Clarins Water Lip Stain is a moisturizing, matte lip stain that stays vibrant until you take it off. This long-wear lipstick is formulated with all the benefits of a lip treatment, Water Lip Stain leaves lips visibly soft, hydrated, and incredibly comfortable. And you get to customize the result from a just-kissed look to match nude makeup to high voltage color for special occasion makeup looks. The more coats, the deeper the color intensity!

4. How to apply lipstick

Start with smooth, hydrated lips using Hydra-Essentiel Moisture Replenishing Lip Balm – with soothing Blue Lotus Essential Wax – to comfort, soothe, and get lips into soft, smooth, kissable condition.

Contact us to discuss your requirements of Lip Cosmetic. Our experienced sales team can help you identify the options that best suit your needs.

First, dab a bit of primer or concealer onto the lips with a flat or small fluffy brush. For the best long-lasting lipstick wear, lightly dust lips with face powder. Now, you’re ready to apply lip liner which should be as close to your natural lip tone as possible.

Now, you’re ready to apply your lipstick. Use a small flat or lip brush for an even application. Avoid matte lipstick if you have dry lips. Use creamy formulas or your best lip gloss to keep lips looking moisturized and feeling comfortable. For lips that match your natural makeup look, you needn’t use a lip liner. Blot on color with your finger, staying within your lip’s natural line.

Don’t forget to invest in a makeup remover that is alcohol-free and gentle on your skin. You’ll want that pout in perfect condition to try out all your new Clarins shades and makeup ideas!

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Frequently Asked Questions

How to choose the right lip liner for your lip look?

Picking the perfect lip liner starts with understanding your goal. Do you want defined edges, fuller-looking lips, or a natural everyday style? Here’s how to make your choice and maximize your lip look:

• Match your lipstick: For a seamless finish, choose a liner that's the same shade as your lipstick. Or go slightly darker for a subtle contour effect that adds definition and dimension.
• Go nude for versatility: A nude liner close to your natural lip color is a must-have. It works with almost any lipstick and can help your lips look naturally fuller.
• Experiment with bold tones: Want to make a statement? Pair a vibrant liner with lipstick in a matching or complementary shade. For example, a bright red liner can enhance any red lipstick.
• Create effects for fuller lips: Overline just outside your natural lip shape on the cupid’s bow and the center of your bottom lip for volume, then blend softly to keep it looking natural.
• Define thin or asymmetrical lips: Use liner to even out your lip shape—start from the middle and work outwards, following the natural contour and subtly enhancing where needed.
• Use lip liner solo for an everyday matte look: Shade your lips completely with liner and top it with a balm for a matte, long-lasting finish that’s low maintenance.

Remember, practice makes perfect. Always start with light strokes and build up as needed. And don’t forget to blend—it’s the key to a polished lip look.

Are you supposed to put lip liner all over your lips?

It depends on the look you’re going for! Here’s the difference between applying lip liner all over and just outlining your lips—and when to use each technique:

• Outlining only: This classic approach defines the edges of your lips, creating a neat and precise boundary for your lipstick. It’s perfect when you're using bold or bright lipstick shades, as it helps prevent feathering or smudging. Use this technique if you want your lipstick to pop or if you’re going for a glossy finish, as filling in only the edges keeps the center smooth for that glassy look.
• Filling in completely: Applying lip liner all over your lips acts as a base, helping lipstick last longer by giving it something to cling to. It also intensifies lipstick color and can be worn solo for a velvety matte effect. This method is especially useful for achieving a monochromatic look or when you want a low-key yet polished vibe. Bonus tip: It’s great for lipstick-free days when you still want a hint of color that stays put.

How do you use peel off lip stains and how long does it last?

1. Prep your lips: Make sure your lips are clean, dry, and free of any balm or product. This helps the stain adhere better.
2. Apply an even layer: Use the applicator to swipe on a nice, even coat of the stain. Stay within your lip line for a clean finish.
3. Wait for it to dry: Sit back and relax for about 10–15 minutes while the stain sets. Avoid rubbing or touching your lips during this time.
4. Gently peel it off: Once it’s dry, start peeling from the edges to reveal your new color. It shouldn’t hurt—just take it slow to keep things neat.
5. Enjoy all-day color: The stain can last up to 10 hours, staying fresh and vivid without touch-ups. Kiss-proof, smudge-proof, and totally hassle-free!

Quick tip: Keep your lips moisturized after peeling to enhance the look of the color and keep them feeling soft.

What is a good lip care routine?

1. Exfoliate gently: Start by using a soft lip scrub or gently brushing your lips with a damp toothbrush. This helps remove dead skin and smooths out any rough patches. Aim to exfoliate 1–2 times a week, not daily, to avoid irritation.
2. Hydrate during the day: Apply a hydrating lip balm throughout the day to keep your lips soft and moisturized. Look for ingredients like shea butter, aloe, or hyaluronic acid for an extra boost of hydration.
3. Use SPF protection: Before heading outside, make sure your lips are protected with a balm that has SPF. Lips are sensitive to the sun, and SPF helps prevent dryness, damage, and premature aging.
4. Nourish at night: Before bed, layer on a rich lip mask, oil, or treatment to repair and deeply hydrate your lips while you sleep. Opt for products with ingredients like vitamin E or coconut oil for that extra TLC.
5. Stay consistent: Repeat these steps daily, and your lips will stay soft, smooth, and ready for any look. Healthy lips are happy lips!

What is lip oil and what does it do?

Lip oil is a hybrid of gloss and skincare. It hydrates like a balm, adds shine like a gloss, and often includes nourishing ingredients like jojoba or argan oil to condition your lips.

What are the best lipstick brands?

The best brand depends on your style and budget, but top-rated options at Ulta Beauty include:

• MAC: Offers classic shades with high-pigment formulas perfect for every occasion.
• Charlotte Tilbury: Known for luxurious lipsticks with creamy, long-lasting finishes.
• Maybelline: Delivers affordable, versatile lipsticks in trendy colors and finishes.

What are the best lip gloss brands?

The best brand depends on the shine and feel you’re after, but customer favorites at Ulta Beauty include:

• Fenty Beauty: Features iconic glosses with ultra-brilliant finishes and conditioning formulas.
• Dior: Known for luxe glosses that combine sheer color with lip-nourishing benefits.
• NYX: Affordable glosses that deliver serious shimmer and a smooth, non-sticky feel.

What brand of lip oil is best?

Choosing the right lip oil depends on your hydration needs, but standout picks at Ulta Beauty include:

• Clarins: Offers nourishing lip oils with plant-based ingredients and subtle color tints.
• ELF: A budget-friendly favorite with lip oils that deliver hydration, hint-of-color tints, and a glossy finish.
• Dior: Known for luxe lip oils that hydrate while leaving a glass-like finish.

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